Associate Sports Marketing Manager

Resumo da vaga

ASSOCIATE SPORTS MARKETING MANAGER, LATIN AMERICA

• To implement New Balance’s sports marketing strategies and programs across all forms of media and retail through partnership with NB headquarters and Latin American distributors;
• To develop and manage the brand regionally in line with brand objectives;
• To help achieve sales and profit goals for the Latin American business.

• Manage all football sponsorships (kits, marketing, distributor oversight);
• Develop and implement marketing strategies for NB’s premiere regional running events: NB Finals, NB Urban Mile, and NB 15K series;
• This would include digital/social media, PR, in-store activation, grass roots marketing etc.;
• Maximize New York Road Runners (NYRR), London Marathon and Valencia Marathon partnerships within the region;
• Work with running team to maximize global Team NB athletes in LATAM (“go to market” executions, appearances);
• Identify, analyze, and recommend additional assets (runners, football, tennis);
• Ensure creative consistency across all customer and consumer touch points;
• Develop and monitor marketing budgets.

• Results driven and action oriented – strong decision maker;
• Strong social/digital media capabilities;
• Strong negotiation skills;
• Strong organizational and analytical and communication skills;
• Confidence – able to influence at multiple levels, inspirational, has vision, coupled with high energy levels, pragmatism and passion;
• Be seen as a credible and effective leader;
• Able to bring creative and innovative solutions to a challenging situations;
• Excellent technical capabilities – proficient in Microsoft Office, spreadsheets, and database packages;
• Languages: English and Portuguese mandatory, Spanish optional;
• 5+ years of sports marketing for teams, athletes, and events;
• Three to Five years experience in athletic footwear/apparel and/or retail marketing;
• Business planning experience, ie, introducing and implementing innovative advertising and sale promotion programs.

• Brazil – Sao Paolo preferred. 2-3 days in office (DASS)

For decades we have fostered a unique culture founded on our values with a particular focus on in-person teamwork and collaboration. Our hybrid model encourages rich in-person experiences, showcasing our commitment to teamwork and connection, while providing high levels of flexibility to associates. North American office-based associates are expected to come into the office on Wednesdays, with other occasional in-office days for in-person meetings and events as needed. Our offices are fully open and amenities are available across our North American office locations.

New Balance provides equal opportunities for all current and prospective associates and takes affirmative action to ensure that employment, training, compensation, transfer, promotion and other terms, conditions and privileges of employment are provided without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, age, handicap, genetic information and/or status as an Armed Forces service medal veteran, recently separated veteran, qualified disabled veteran or other protected veteran.

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