eSports Analyst/Senior Analyst (Marketing)

Resumo da vaga

• Design and execute digital campaigns that promote esports tournaments, player stories, and community initiatives.
• Identify and collaborate with influencers, streamers, and content creators to expand reach and engagement.
• Monitor and react to community sentiment, tailoring content to maximize audience connection.
• Develop and implement a strategic content plan for Free Fire Esports across key digital platforms (Instagram, TikTok, YouTube, Twitter, etc.).
• Create and oversee content calendars, ensuring timely and high-impact execution of posts, videos, and live coverage.
• Drive engagement through interactive content formats, including memes, challenges, polls, and real-time responses to trending topics.
• Collaborate with designers, video editors, and agencies to develop high-quality assets optimized for social platforms.
• Ensure brand consistency and alignment with esports narratives, tournaments, and community conversations.
• Track key performance indicators (KPIs) such as engagement rates, impressions, video views, and follower growth.
• Use data-driven insights to refine content strategies and enhance performance.
• Experiment with new content formats, social media trends, and emerging digital platforms.
• Stay ahead of esports and gaming content trends to maintain Free Fire’s leadership in online engagement

• Education: Completed higher education. Desirable in Marketing, Communications, Advertising, Social Media, or related fields.
• Experience: Solid experience in social media marketing, content creation, or esports promotions.
• Strong understanding of gaming culture, community dynamics, and content trends.
• Experience in esports, gaming, entertainment, or digital media is highly preferred.
• Portfolio demonstrating successful social media campaigns and content strategies.
• Languages: Fluent Portuguese and English
• Specific tool skills: Desirable experience project management and social media tracking tools
• Soft Skills: High creativity and a passion for innovation, strong organizational skills, excellent communication and storytelling abilities, ability to understand player psychology and create resonant campaigns, proactive and adaptable to fast-paced environments.
• Passionate about the gaming universe;
• Available to work in person at our office in São Paulo, SP.

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