Gerente de Marcas

Resumo da vaga

Purpose & Overall Relevance for the Organization:

Execute the Market Brand Strategy locally and ensure consistent execution in country through integrated plans across all communication channels supporting brand and category objectives.

Key Responsibilities:

• Set Brand objectives in accordance with Brand KPI direction provided in the Global Brand Strategy, cascaded by the Market to ensure construction towards ONE LAM objectives
• Drive the consolidated approach alignment with x-functional departments and categories and Brand Communications team to facilitate execution of marketing initiatives, overseeing all creative output across the adidas brand in all marketing channels to guarantee aligned activation
• Own all country related x-category communication and implementation topics to maximize the brand voice, and ensure x-category opportunities are fully exploited.
• Drive the execution of all communication campaigns- specific to dedicated category to ensure that all projects are OTIF
• Monitor execution locally and in Country sub-units (where applicable) to gain insights to provide feedback to Market
• Develop Leaders and Manage Talents to grow talents from within and train future successors
• Generate a framework for performance to set clear expectations with the team
• Manage MWB for the country to ensure all implementations comply with approved plans following investment behind global priorities
• Brief and manage internal and/or external resources for creating locally needed category specific marketing tools (Exceptional) previously aligned with Market to stay within ONE LAM calendar and strategy

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