Gerente de Marketing

Resumo da vaga

• Develop and implement integrated marketing campaigns keeping consistent messaging and creatives across all audiences including online, offline, digital & social;
• Works on local positioning of the brands following our global guidelines, being responsible from the look, brand message, brand perception, tone of voice, and all communication strategies anytime, anywhere;
• Be the gatekeeper of Styleguides and Brandbooks;
• Act as the key contact point to Free Fire global branding team, collaborate and co-create local Masterbrand building campaigns with the global team
• Manages and improves content marketing strategy lifecycle as well as brand image campaigns;
• Understands and integrates all campaigns in ROI metrics;
• Brief and manage local agencies and in house creative departments;
• Updates our internal teams as well as our agencies to make sure that everything is going in line with the marketing strategies;
• Coordinates activities from cross functional teams to ensure delivery of campaigns and plans on time;
• Works closely with the PR leads to ensure the channels and contents get high coverage;
• Coordinates producer relations for local productions, working on creating all marketing materials and getting approvals;
• Be a local expert of game knowledge and share that knowledge across our teams;
• Manages the implementation of projects up to Garena’s standards and policies;
• Managing the creative process and delivering integration through the whole campaign with all internal and external stakeholders.

Qualifications

• 7 years of experience within Marketing and Branding, ideally within the Gaming / Entertainment Industry;
• Solid experience in general marketing;
• Project management skills;
• Fluent English (written/speaking) is required;
• Great attention to detail; have eyes and ears for beauty, have aesthetic judgements on visuals and sounds, and can express the aesthetic judgements verbally well
• Good influencing and negotiation skills;
• Presentation skill: ability to sell ideas, concepts and gain trust of senior management.
• Following popular trends especially popular culture (music, film, fashion, etc) is a plus
• Passionate about games

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